6 Contrast Analysis
2.4 Evaluating F for orthogonal contrasts
Planned orthogonal contrasts are equivalent to indep endent questions asked to the data.
Because of that independence, the current procedure is to act as if each contrast were the
only contrast tested. This amounts to not using a correction for multiple tests. This procedure
gives maximum power to the test. Practically, the null hypothesis for a contrast is tested
by computing an F ratio as indicated in Equation 10 and evaluating its p value using a
Fisher sampling distribution with ν
1
= 1 and ν
2
being the number of degrees of freedom of
MS
error
[e.g., in independent measurement designs with A groups and S observations per
group ν
2
= A(S − 1)].
2.5 An example
This example is inspired by an experiment by Smith (1979). The main purp ose in this experi-
ment was to show that being in the same mental context for learning and for test gives better
performance than b eing in different contexts. During the learning phase, subjects learned a
list of 80 words in a room painted with an orange color, decorated with posters, paintings
and a decent amount of paraphernalia. A first memory test was performed to give subjects
the impression that the experiment was over. One day later, subjects were unexpectedly
re-tested for their memory. An experimenter asked them to write down all the words of the
list they could remember. The test took place in 5 different experimental conditions. Fifty
subjects (ten per group) were randomly assigned to one of the five experimental groups. The
five experimental conditions were:
1. Same context. Subjects are tested in the same room in which they learned the list.
2. Different context. Subjects are tested in a room very different from the one in which they
learned the list. The new room is located in a different part of the campus, is painted
grey and lo oks very austere.
3. Imaginary context. Subjects are tested in the same room as subjects from Group 2. In
addition, they are told to try to remember the room in which they learned the list. In
order to help them, the experimenter asks them several questions about the room and
the objects in it.
4. Photographed context. Subjects are placed in the same condition as Group 3, and, in
addition, they are shown photos of the orange room in which they learned the list.
5. Placebo context. Subjects are in the same condition as subjects in Group 2. In addition,
before starting to try to recall the words, they are asked first to perform a warm-up task,
namely, to try to remember their living room.
The data and anova results of the replication of Smith’s experiment are given in the Tables 2
and 3.
2.5.1 Research hypotheses for contrast analysis
Several research hypotheses can be tested with Smith’s experiment. Suppose that the exper-
iment was designed to test these hypotheses: